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The Matarranz Family

A home textile atelier since 1911, a family story revolving around tradition and quality to dress homes made to measure.

Matarranz was founded as a textile shop specialising in fabrics and handkerchiefs. But that small dream grew over time. The expansion of its product range and a clear focus on home linens were decisive steps in becoming the current benchmark for home textile retail in Europe.

The story begins in 1911, when Ramiro Matarranz de Maetzu founded the company and opened his shop at the start of Calle Atocha, next to Madrid’s Plaza Mayor. In 1919, he expanded the business to Calle Gerona: fabrics, suits, handkerchiefs and textiles in general filled the shelves of that establishment.

With effort and dedication, the business spread to other well-known streets in Madrid, such as Gran Vía, Paseo de la Habana and Calle Serrano, where Matarranz settled in 1941 after converting a former workshop.

Madrid

In 2019, Matarranz, a century-old company dedicated to the home, strategically repositioned its commercial offering by moving its historic shop to a new space in Madrid’s new “Golden Mile” of decoration, at Lagasca 21.

This decision reflects the pursuit of the highest standards of excellence and adapts to today’s ways of shopping. The new concept offers customers greater freedom in their purchase, a superior level of experience, and outstanding knowledge of the product, creating a privileged connection between the finest raw materials and their finished form.

San Sebastián

We are delighted to share news that marks a milestone in the history of Matarranz. The iconic home linen brand, founded in 1911, has opened its first shop outside Madrid — in a spectacular space at Calle San Marcial 20, San Sebastián.

Designed by renowned architect Pablo Paniagua, the shop combines classical elegance with unique elements, such as a small collection of Scandinavian and Italian furniture from the 1950s and 60s. Every detail of the design respects the essence of Matarranz and offers visitors an experience that goes beyond the conventional.

A detail in every stitch

Each stitch reflects care and dedication. Today we show you how our napkins are created, recognisable by our iconic corners.
Here, there is time, dedication and affection.

Matarranz, since 1911.

Tailored Dreams

A stitch is not just sewing. It is memory, technique and love for the craft.

Since 1911, every napkin, every tablecloth, every piece carries within it the story of our seamstresses who make it possible in our Madrid workshop.

Matarranz, since 1911.

The customer is the treasure of our business

The philosophy and soul of Matarranz are founded on the values of quality, personalisation, tradition and fair pricing, always under the motto: “the customer is the treasure of our business.”

1911

The history of Matarranz began in the last century. In 1911, Ramiro — a young entrepreneur — opened a shop dedicated to the textile trade, but from the very beginning he brought his own distinctive touch. Even then, Matarranz was already making women’s garments: elegant designs that were turned into coats and jackets, always crafted with quality fabrics and care.

1940

How time flies! Three decades later, in the history of Matarranz, the business reached a very important chapter. It was time to make a decision, and the path seemed clear: specialising in high-quality home linen products. That decision proved to be a true success. Around this time, Matarranz also opened its own workshop, strengthening in-house production. In a short period, Matarranz positioned itself as a clear benchmark in the manufacture of these products, not only within the Spanish market and industry but also abroad.

1940s

Growth comes naturally, and Matarranz also expanded its business during these years. In 1944, it ceased to be a sole proprietorship and, while remaining a family-run company, became a corporation: “Matarranz y Cía S.R.C.”. Ramiro Matarranz de Maetzu handed over the management of the company to his sons, Julio and Ramiro, who played a key role in strengthening the company’s specialisation. This corporate structure is still in place today under the commercial brand “Matarranz Ropa de Casa”.

It was also in the mid-1940s that Matarranz established itself at 30 Calle Serrano in Madrid.

Today, it is the oldest shop on the street and remains faithful to its original façade. Entering this century-old store is like stepping back in time. The original floor is still preserved, as are the counter and tables.

In this establishment, learning about textiles and feeling the fabrics are all part of the experience.

1980

Seventy years later, a new chapter begins at Matarranz. The generational handover has come once again, and Miguel Ángel Matarranz, grandson of the founder, takes over the management of the company, driving the business and the brand forward and consolidating it beyond our borders.

2016

Only those who adapt move forward with confidence. Miguel knows this well — great-grandson of Ramiro and fourth generation of the Matarranz family — who in 2016 led the leap into new technologies and took on the challenge of adapting the business to the 21st century, to new forms of communication such as social media, as well as the challenge of connecting with new customers who value the importance of quality home linens.

Through its website, the Matarranz online shop opened this century-old business to the whole world for the first time, 24 hours a day, 365 days a year.

2019

Since 2019, Matarranz has been located at Lagasca 21, in the heart of Madrid’s new Golden Mile of decoration. Designed by architect Pablo Paniagua, this shop offers a complete textile experience, where customers can discover qualities, textures and personalised service in a space conceived for inspiration.

With 151 square metres divided into themed areas, this shop represents a new chapter in the brand’s history, with a more sensory, dynamic and open approach.

2024

In 2024, Matarranz opened its first shop outside Madrid, in San Sebastián, in a unique space located at 20 Calle San Marcial. Also designed by Pablo Paniagua, this new store combines serene elegance with mid-20th-century European design elements, creating an atmosphere where tradition and modernity coexist in perfect harmony.

Every corner reflects the essence of Matarranz and offers visitors a unique way to connect with the universe of the brand.

The Finest Raw Materials

This is the starting point for producing all our articles.

Egyptian, Italian and Portuguese cottons with long, soft fibres; Irish, Belgian and Italian linens; the softest wools, such as cashmere and mohair; fine camel and vicuña hair; or the valuable white Arctic down and grey eiderdown from Icelandic ducks — these are just some of the quality materials we work with to guarantee the excellence of Matarranz products and the utmost wellbeing of our customers.

With care and dedication, we have created a catalogue of products designed to offer a complete selection of bed, table, bath and kitchen linens to dress the very soul of your house, your home.

Bespoke Craftsmanship

At Matarranz, we understand that every customer has their own tastes and needs, and we love adapting to them, creating bespoke pieces in terms of design, size, quality and colour — everything that makes the product they purchase truly unique and unrepeatable.

Fine percales, soft sateens and brilliantines, beautiful batistes, pure long-fibre cotton, silky Egyptian cottons, fresh linens, and new, innovative textiles derived from trees such as birch wood fibre. The customer also chooses the finishing touch: drawn threadwork, scalloped embroidery, lace trims, flanges…

Each piece is begun and completed by the same artisan.

You can choose, feel the quality, personalise it and add details, so that the product becomes yours, for your home: unique and special.

Handcrafted in Spain

Our workshop allows us to offer an in-house production service, a hallmark of Matarranz, where quality ensures customer satisfaction when acquiring our pieces.

The artisanal making of all our products takes place carefully and meticulously in our own workshops, where we have a team of professionals to advise you on materials, designs and the possibilities of our products, as well as to design, adapt and tailor with care any wish you may have.

At Matarranz, we believe that every dream is achievable — we strive to make it happen and bring it to life in our workshop.

Personalisation and Embroidery

At Matarranz, we also understand that every customer has their own tastes and needs, and we love adapting to them, creating bespoke pieces in terms of design, size, quality and colour — everything that makes the product they purchase truly unique and unrepeatable.

Through our embroidery department, we also offer the possibility of customising items with your logo or initials, chosen from our library of typefaces.

Each piece is begun and completed by the same artisan. You can choose, feel the quality, personalise it and add details, so that the product becomes yours, for your home: unique and special.

Vicuña: the finest wool in the world

This small wild animal from the Andes of South America possesses the finest wool in the world and therefore the highest-quality natural fibre.

The harvesting of this delicate wool is only permitted every two years under very strict controls. It is, without doubt, the gold of the Andes.

Vicuña, available only to the most prestigious and illustrious French and Italian houses, has always had a place at Matarranz.

100% Vicuña products come with a unique certificate number for each piece: blanket, stole or scarf.

Cashmere: the most sophisticated softness of wool

Cashmere wool is one of the rarest and most highly valued goat wools in the world, originating from the Kashmir goat of the remote and isolated local populations in the mountains of Tibet. A fibre that is soft to the touch, silky, light, and a magnificent thermal insulator.

This blanket – or perhaps a scarf, a stole, a plaid – is unique, and carries the “made in Europe” guarantee throughout its entire manufacturing and tailoring process.

Only true cashmere (100% cashmere) stands out because it is not blended with other fabrics. This is why it is not the same – in terms of quality and price – to speak of 100% cashmere (pure 100% yarns) as of cashmere 100% (the cashmere used is pure, but the fabric has been woven with other raw materials).

Camargue Linen: a unique quality of linen

In the French region of Provence, there is an area known as La Camargue, where this unique quality of linen is cultivated.

A fibre that is fresh, light and soft, perfect for hot weather, and already used by the Egyptian pharaohs in their bed linen for its strength and softness.

Special Egyptian Cotton Giza 45

Harvested with a Designation of Origin from a small area of the Nile Delta, where the humidity and fertility conditions make it possible to grow the finest cotton in the world. It represents only 0.4% of Egypt’s total cotton production.

This cotton is hand-picked, its yarn is finer and its fibre longer, which makes the fabric produced softer and smoother, yet also highly resistant.

With this cotton, in percale or satin, Matarranz creates home textiles with an incomparable touch – soft and fresh.

Supreme Cashmere Blanket: distinction in the home

The queen of winter blankets, with supreme softness and elegance. It is a 100% Cashmere blanket of the highest quality, generously sized and light in weight.

A true beauty, whose softness and pleasant touch have a restorative effect and encourage the best rest, so you wake up full of energy.

A blanket for a lifetime.

Eiderdown Duvet: the finest protection

The down of the Eider duck is the best for winter nights, as it comes from a duck that lives in cold regions, mainly in Northern Europe and Iceland.

The female Eider lays her eggs in the nest, protecting them with the down she plucks from her own chest. Only when the chicks hatch and the females leave the nests do farmers collect the down.

It is a natural fibre, both elastic and light; the perfect filling for a unique duvet.

Pure Camel Hair Blanket: a unique sensation

Warm, soft and delicate to the touch, moderately firm and at the same time extremely light: these are the main characteristics of our pure camel hair blanket.

It is very difficult to describe the sensation of wrapping yourself in this blanket. It is like silk with a fluffy texture.

An elegant blanket with an indescribable softness.

Our clients vouch for us

New

Vintage Collection

Bedding set made of 100% superior quality linen of Belgian origin

More information