The Matarranz family, with four generations of entrepreneurs, has led this business from 1911 to the present day.
About us
The Matarranz family, with four generations of entrepreneurs, has led this business from 1911 to the present day.
Matarranz was founded as a textile shop specialising in fabrics and handkerchiefs. But that small dream grew over time. The expansion of its product range and a clear focus on home linens were decisive steps in becoming the current benchmark for home textile retail in Europe.
The story begins in 1911, when Ramiro Matarranz de Maetzu founded the company and opened his shop at the start of Calle Atocha, next to Madrid’s Plaza Mayor. In 1919, he expanded the business to Calle Gerona: fabrics, suits, handkerchiefs and textiles in general filled the shelves of that establishment.
With effort and dedication, the business spread to other well-known streets in Madrid, such as Gran Vía, Paseo de la Habana and Calle Serrano, where Matarranz settled in 1941 after converting a former workshop.
In 2019, Matarranz, a century-old company dedicated to the home, strategically repositioned its commercial offering by moving its historic shop to a new space in Madrid’s new “Golden Mile” of decoration, at Lagasca 21.
This decision reflects the pursuit of the highest standards of excellence and adapts to today’s ways of shopping. The new concept offers customers greater freedom in their purchase, a superior level of experience, and outstanding knowledge of the product, creating a privileged connection between the finest raw materials and their finished form.
We are delighted to share news that marks a milestone in the history of Matarranz. The iconic home linen brand, founded in 1911, has opened its first shop outside Madrid — in a spectacular space at Calle San Marcial 20, San Sebastián.
Designed by renowned architect Pablo Paniagua, the shop combines classical elegance with unique elements, such as a small collection of Scandinavian and Italian furniture from the 1950s and 60s. Every detail of the design respects the essence of Matarranz and offers visitors an experience that goes beyond the conventional.
Each stitch reflects care and dedication. Today we show you how our napkins are created, recognisable by our iconic corners.
Here, there is time, dedication and affection.
Matarranz, since 1911.
A stitch is not just sewing. It is memory, technique and love for the craft.
Since 1911, every napkin, every tablecloth, every piece carries within it the story of our seamstresses who make it possible in our Madrid workshop.
Matarranz, since 1911.
The philosophy and soul of Matarranz are founded on the values of quality, personalisation, tradition and fair pricing, always under the motto: “the customer is the treasure of our business.”
Discover the milestones that have shaped our journey: a story of success, family and expertise.
1911
The history of Matarranz began in the last century. In 1911, Ramiro — a young entrepreneur — opened a shop dedicated to the textile trade, but from the very beginning he brought his own distinctive touch. Even then, Matarranz was already making women’s garments: elegant designs that were turned into coats and jackets, always crafted with quality fabrics and care.
1940
How time flies! Three decades later, in the history of Matarranz, the business reached a very important chapter. It was time to make a decision, and the path seemed clear: specialising in high-quality home linen products. That decision proved to be a true success. Around this time, Matarranz also opened its own workshop, strengthening in-house production. In a short period, Matarranz positioned itself as a clear benchmark in the manufacture of these products, not only within the Spanish market and industry but also abroad.
1940s
Growth comes naturally, and Matarranz also expanded its business during these years. In 1944, it ceased to be a sole proprietorship and, while remaining a family-run company, became a corporation: “Matarranz y Cía S.R.C.”. Ramiro Matarranz de Maetzu handed over the management of the company to his sons, Julio and Ramiro, who played a key role in strengthening the company’s specialisation. This corporate structure is still in place today under the commercial brand “Matarranz Ropa de Casa”.
It was also in the mid-1940s that Matarranz established itself at 30 Calle Serrano in Madrid.
Today, it is the oldest shop on the street and remains faithful to its original façade. Entering this century-old store is like stepping back in time. The original floor is still preserved, as are the counter and tables.
In this establishment, learning about textiles and feeling the fabrics are all part of the experience.
1980
Seventy years later, a new chapter begins at Matarranz. The generational handover has come once again, and Miguel Ángel Matarranz, grandson of the founder, takes over the management of the company, driving the business and the brand forward and consolidating it beyond our borders.
2016
Only those who adapt move forward with confidence. Miguel knows this well — great-grandson of Ramiro and fourth generation of the Matarranz family — who in 2016 led the leap into new technologies and took on the challenge of adapting the business to the 21st century, to new forms of communication such as social media, as well as the challenge of connecting with new customers who value the importance of quality home linens.
Through its website, the Matarranz online shop opened this century-old business to the whole world for the first time, 24 hours a day, 365 days a year.
2019
Since 2019, Matarranz has been located at Lagasca 21, in the heart of Madrid’s new Golden Mile of decoration. Designed by architect Pablo Paniagua, this shop offers a complete textile experience, where customers can discover qualities, textures and personalised service in a space conceived for inspiration.
With 151 square metres divided into themed areas, this shop represents a new chapter in the brand’s history, with a more sensory, dynamic and open approach.
2024
In 2024, Matarranz opened its first shop outside Madrid, in San Sebastián, in a unique space located at 20 Calle San Marcial. Also designed by Pablo Paniagua, this new store combines serene elegance with mid-20th-century European design elements, creating an atmosphere where tradition and modernity coexist in perfect harmony.
Every corner reflects the essence of Matarranz and offers visitors a unique way to connect with the universe of the brand.